Historic Franklin Property Owner Leads Path to Sustainability . Franklin, TN (July 27, 2009) – Propeller, the premier marketing and branding agency in the faith and family market, is going green with a brand new solar power system.
Lightwave Solar Electric recently installed a 15 kilowatt photovoltaic system with 64 panels on the roof of the historic building where Propeller is headquartered in downtown Franklin, Tennessee. Community leaders, building tenants, and those who worked on the project recently gathered for a “Making the Switch” ceremony celebrating the transition with Franklin Mayor John Schroer and building owner Karen Cochran.
“Propeller is thrilled to play a small part in something that will make a significant impact on our historic community. Franklin has been so good to us, and in addition to environmental benefit, we also take great pride in investing in the future of our city through this initiative,” said Propeller president, Dan Merrell.
The solar panels installed produce approximately 14.7 kW peak power per day, generating 17,500 kW per year. Lightwave Solar Electric says they will offset energy costs, at current rates, by at least $3,850 annually. The solar panels carry a 25 year limited warranty.
“I conducted an extensive energy audit by Middle Tennessee Electric Membership Corporation and Tennessee Valley Authority on the building and was staggered to learn how much CO2 the historic building created. I decided it was time to embark on a plan,” said Cochran.
Now, with the panels installed and functioning, Cochran believes this will not only benefit the tenants of her building, but hopefully impact other business owners in the Franklin area.
“The City of Franklin’s commitment to be among the top 25 sustainable communities in the nation will keep the city viable and a place people want to visit and live. Even when an economic downturn is affecting business on every level, having that measurable edge makes good business sense,” said Cochran.
The community can take part in the project by viewing the energy efficiency inside the local Starbucks, also in the building. The SunPower online monitoring system is available for customers to view during business hours.
ABOUT PROPELLER: Propeller was founded in 2004 and has quickly established itself as the premier marketing, branding and development agency of quality entertainment and lifestyle brands for families, kids and faith-based consumers. In addition, Propeller has gained notoriety in the motion picture industry with credits on films such as Fireproof, The Nativity Story, Facing the Giants and Chronicles of Narnia.
The diverse group of strategists and creative thinkers that make up Propeller bring brand-building and marketing experience to each client, including retail, distribution, content development, production, sales and licensing expertise. For more information, please visit www.flypropeller.com


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