The Family Research Council has partnered with Students for Life and Propeller client Tupos Ministries, an Orlando, Fla.-based Christian ministry organization, to educate audiences on the staggering effects of abortion and inspire Americans of all ages to engage in the discussion of how our society can affirm and protect life. The “Hear the Silent Cry” movement is reaching audiences through a radio and internet campaign that provides information on life issues, corrects common myths about abortion, and encourages audiences to celebrate the inherent dignity of every human life, from conception to death.

As the  39^th anniversary of the Supreme Court’s Roe v. Wade decision approaches, the effects of the legalization of abortion on America’s youth are staggering, with more than half of the women receiving abortions between the ages of 15 and 24. Women in the same age range account for just 13.5 percent of the population. A new movement calls on audiences across America to hear the silent cry of the victims of abortion and come to their defense.

“Every year in January we set aside time to recognize and reaffirm the Sanctity of Human Life. We do this to honor the more than 50 million babies who have been killed since the Supreme Court made abortion legal in 1973, and to continue the work of restoring the culture of life upon which America was founded,” said Tony Perkins, president of the Family Research Council. “If we are going to restore the culture of life, holding that all human life is a gift to be treasured, those of us with a voice must speak up.”

Recording artist Robert Pierre is also lending his voice to the movement, dedicating his song “Silent Cry” to the campaign in the hopes that it will inspire his peers to unite in defense of the unborn and support of women facing unplanned or difficult pregnancies. Pierre, a student at the University of Central Florida, leads worship at Harvest Bible Chapel in Orlando, which draws more than 900 attendees each week.

“My generation is being scarred by the abortion epidemic, and it’s time for us to stand up for ourselves and those who cannot defend themselves and realize there is a better way,” said Pierre. “’Silent Cry’ is about taking a minute to stop and take note of the tragic effects abortion can have – not just in terms of lives lost, but the scarring effect abortion can have on mothers who often struggle with their impossible decision in silence.”

“We have a responsibility, regardless of our age, gender, education, social status, church, or any other factor, to stand up in defense of those who cannot defend themselves,” Pierre said. “I’m blessed to have the song be part of the Hear the Silent Cry movement and to help get this important message out.”

Pierre will perform the song at the 2012 Students for Life Conference in Washington, D.C., on Sunday, January 22. On the morning of the March for Life, Monday, January 23, Pierre will perform at a youth rally at Paul VI Catholic High School outside D.C. in Virginia. That afternoon, following the March for Life, he will perform at the Students for Life / Rock for Life Youth Rally in Lower Senate Park near the U.S. Capitol. The sanctity of life events are held annually in remembrance of the more than 50 million babies lost to abortion since the Supreme Court issues its Jan. 22, 1973, Roe v. Wade ruling, which made abortion legal. The song is available as a free download at www.hearthesilentcry.org.

Although cinematic history already boasts a strong lineage of underdogs who defy colossal odds to save Christmas, there’s certainly always room for another. This year’s unlikely big-screen holiday hero is Arthur, the product of a comically dysfunctional family who assumes an urgent mission after becoming privy to Santa’s ultra-high-tech present-delivery operation beneath the North Pole.

Propeller is partnering with Sony Pictures to raise awareness for animated feature film Arthur Christmas, releasing nation wide November 23rd. ”This is a terrifically entertaining film that families are going to love,” says Propeller CEO Dan Merrell. “It’s a heartfelt message on the value of every single child in the world and how family — Santa’s family, in this case — can pull together and accomplish the impossible.”

Working alongside Sony, Propeller has taken on a variety of roles to market the film to faith-based audiences, including executing a PR strategy with entertainment firm Rogers & Cowan, promote through Christian radio and pitch for review on faith-centric movie web sites. Additionally, Propeller will enlist mommy bloggers to spread the word and alert the movie-going databases of Christian family organizations aligned with the campaign.

The faith-based marketing launch for Arthur Christmas, comes at the heels of a similar, successful campaign with Sony Pictures for 2010’s Cloudy With A Chance of Meatballs. Featured on Arthur Christmas are the voice talents of James McAvoy, Hugh Laurie, Billy Nighy and Imelda Staunton.

Six weeks following the opening of Sherwood Films’ COURAGEOUS, the film continues to experience tremendous success at the box office.

COURAGEOUS premiered September 30th on 1,200 screens, garnering $9 million in revenue and one million viewers. It finished opening weekend as the #4 movie in the country; though, considering it opened against films showing on nearly three times as many screens, COURAGEOUS’ per-screen average of $7,752 almost doubled its closest competitors.  Sherwood’s previous effort FIREPROOF earned nearly $7 million on opening weekend.

Even before the film’s completion, Propeller began engaging national ministry partners throughout the United States – setting up partnerships for grassroots promotion, holding private screenings and working with ministry and police leaders to develop teaching curricula relevant to the film’s central theme of men upholding their responsibilities as leaders to their families.

In addition, the film, based on the lives, trials and conquests of four small-town police officers and their role as fathers, has received critical praise from major entertainment press outlets including TIME and Box Office Mojo. Variety magazine responded to COURAGEOUS by saying, “Time and again, the pic effectively emphasizes how the deputies are reminded on a daily basis what eventually can happen to at-risk children who don’t have fathers involved in their lives. Little wonder, then, that they’re moved to ask God’s help to hone their own paternal skills.”

After six weeks in theaters, COURAGEOUS has grossed over $31-million in total box-office revenue.

Abingdon Press, Baker Publishing Group, EMI CMG Distribution, Provident Distribution, Thomas Nelson Publishers, Tyndale House Publishers, Word Distribution and Zondervan have partnered with World Vision to create an enhanced CD compilation to generate awareness of, and help fight world hunger.

The Feed the Flock Enhanced CD which will only be sold in Christian retail stores participating in Christian Store Week will be available Saturday, October 1, 2011 – Monday, October 10, 2011 for just five dollars.  Its purpose is to heighten awareness and educate consumers about the effects of hunger and how each person can make a difference.

Participating artists include Francesca Battistelli, Brandon Bee, Group 1 Crew, Kutless, Dara Maclean, Nichole Nordeman and Amy Grant, Robert Pierre, Sanctus Real and Holly Starr.  The CD also features enhanced material that includes portions of the a video and participants’ guide from “Stuck” by Jennie Allen and books by Randy Frazee, Kyle Idleman, Mark Mittelberg and Mike Slaughter.

This exclusive Feed the Flock Enhanced CD is dedicated to World Vision’s efforts in feeding hungry children globally and in the United States, and all have participated pro-bono in order that a one-time donation earmarked for World Vision food aid programs may be made on behalf of the Christian retail community.

World Vision is a Christian relief, development, and advocacy organization working in nearly 100 countries and dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

For more information on World Vision go to: www.worldvision.org.

For more information on Christian Store Week visit: www.christianstoreweek.com

Propeller has been prepping for a big August at retail with the nationwide home video releases of two Provident Films: Soul Surfer: The Incredible True Story of Bethany Hamilton and The Grace Card.  Following a very successful box-office run this past Spring, Soul Surfer released on DVD/Blu-Ray August 2. The Grace Card DVD hits stores August 16.Propeller is overseeing the retail marketing displays that will appear in Christian stores nationwide.  For Soul Surfer, you’ll find the new release of the DVDs and correlating product from Zondervan, Thomas Nelson, Outreach and Regal/Gospel Light all in one place.

Throughout six straight weeks, Soul Surfer rode an incredible wave in movie theaters across the country, finishing in the top 5 twice and in the top 10 four more weeks. On opening day, the film was a worldwide trending topic on Twitter. It’s a film that touched lives and had audiences cheering for the true story of Bethany Hamilton, a young surfer who lost her arm in a shark attack, yet courageously overcame all odds to become a champion through sheer determination and unwavering faith.

The Grace Card, starring Academy Award-winning Louis Gosset Jr., Michael Joiner and Michael Higgenbottom, opened in theaters last February and was endorsed by Dove Foundation CEO Dick Rolfe as a well-crafted film “with a powerful message of redemption and forgiveness.” The story follows Mac McDonald, a police officer embattled by nearly two decades of bitterness and pain after the loss of his son in an accident. Ultimately, Mac comes to a place of rebuilding relationships and healing deep wounds by extending and receiving God’s grace.

For more information, visit www.soulsurferthemovie.com and www.gracecardmovie.com.

Propeller carries on its multi-project partnership with Family Movie Night by handling faith-audience outreach for its latest Saturday night offering Who Is Simon Miller? The creative marketing approach includes grassroots marketing to faith-friendly moms and families, faith-based blogs and overseeing PR to Protestant and Catholic audiences.

Who Is Simon Miller? premieres August 6, 8/7c on NBC, marking the seventh Family Movie Night event since Wal-Mart and Proctor & Gamble introduced the brand to TV audiences last year. A heart-pounding, family thriller, Who is Simon Miller? tests the limits to which families will fight for each other. When Simon Miller disappears on an apparent business trip, his wife and two teenage children question everything they know about their family patriarch upon finding Simon’s stash of bogus passports. In a frantic phone call, Simon urges the family not to tell anyone of his disappearance – not even the authorities – right before the line goes dead. A family’s trust and loyalty are tested in what becomes an international mission to get him back to safety. The movie stars Robyn Lively, Loren Dean and Christine Baranski.

When research revealed parents across America are seeking more family-oriented entertainment options, P&G and Walmart made a commitment to be part of the solution and began developing a series of made-for-TV movies that both parents and kids could watch together. Previous “Family Movie Night” events have celebrated success with top-rated tune-in from viewers and associated brands saw increased sales during the promotional time surrounding the films.

Family Movie Night recently celebrated its one year anniversary. Click here for a video montage of past FMN events and what talent featured in the movies have to say about being involved.

Find more information on Who Is Simon Miller? here.

In conjunction with a heavy summer festival tour schedule and upcoming album release, 18 year-old Christian recording artist Robert Pierre recently unveiled a fully-redesigned official website: www.RobertPierre.com. Propeller oversaw all creative facets of the project, bringing on Nashville-based LaCroix Design Company to handle the site’s design and development.

The all-new RobertPierre.com’s utilizes TopSpin, a new artist platform for a better, more interactive fan experience; in addition to streaming “Light the Way,” the lead single from his new full-length album. The project, entitled I’m All In, is set for a July 26^th national release on thinkaboutit Records via Provident Distribution.

Robert and his band are on the road throughout the summer, playing the main stage at some of the country’s largest Christian music festivals, including Creation East, Creation West, Atlanta Fest and Icthus. When home, Robert’s on staff as worship leader at Harvest Bible Chapel in Orlando, Fla.

What began as an idea over three decades ago has finally come into fruition as the highly anticipated animation series THEO is ready for launch at Christian retail. After recently completing production and securing partnerships, THEO, a Bible-based animated kids property and brainchild of Mike Joens, will release nationwide September 13^th. This June, LifeWay Christian Resources launches the curriculum, THEO: Foundations of Faith ($39.00 for five sessions).

Starting with the DVD release titled “God’s Love” ($14.99), which includes the initial three episodes featuring Theo, an English cartoon theologian, the series is dedicated to teaching children of all ages Biblical doctrine and godly living through practical – and often humorous – illustration. Theo’s lessons can be used for Sunday school and Christian school curriculum, missions, evangelism and homeschooling.

Whitestone Media – the production company behind THEO – enlisted Propeller to lead the charge at CBA Retail, managing all marketing and brand-messaging strategies to faith-based audiences for all product-development partners (e.g. DVD, curriculum, books, website). Additionally, Propeller is working with distributor EMI CMG on DVD-release objectives and overseeing product set-up prior to launch.

Also partnering with Whitestone and Propeller is Plain Joe Studios, an award-winning media design firm that is putting the finishing touches on a THEO app, which has been in development since 2010. The app will include daily scripture, games, activities, coloring pages, worksheets and episodes for preview and purchase. For more information on THEO visit the website.