On December 5th, the hills are alive again with Rodgers and Hammerstein’s THE SOUND OF MUSIC, a LIVE holiday event for the whole family starring Grammy winner Carrie Underwood, the multi-talented Stephen Moyer, and show-stopping Tony® Award winners Audra McDonald, Laura Benanti and Christian Borle. The amazing cast, legendary songs, majestic sets and breathtaking costumes will make this live performance of the original Broadway musical an unforgettable event for all.
THE SOUND OF MUSIC, set in pre-WWII Austria, is based on the romantic true story of Maria von Trapp, an aspiring nun who leaves the abbey to become a governess for the widower Captain von Trapp’s seven children and finds herself falling in love with her employer and questioning her religious calling. It premiered on Broadway in 1959, where it broke box-office records and won the Tony Award for Best Musical. The 1965 film version won the Best Picture Oscar. Today it is an evergreen classic — as popular in opera houses and outdoor amphitheaters as it is in high school auditoriums. THE SOUND OF MUSIC features a libretto by Howard Lindsay & Russel Crouse and a score by Richard Rodgers (music) and Oscar Hammerstein II (lyrics) that includes “My Favorite Things,” “Do-Re-Mi,” “Edelweiss,” and “So Long, Farewell.”
Propeller was tapped by NBC to build awareness for the broadcast among faith consumers, highlighting the unique family elements of THE SOUND OF MUSIC and the faith of its star Carrie Underwood. Multiple ministries and Christian media outlets are supporting the show via online promotions, direct email, blogger outreach and radio advertising that will reach millions of consumers.
“Leading this effort to reach the faith community for THE SOUND OF MUSIC is a perfect fit for Propeller and this audience,” said Propeller Senior Vice-President Andy Peterson. “We’ve had incredible response from ministry partners who are thrilled to present this new production to their followers, and look forward to a record tune-in on December 5.”
THE SOUND OF MUSIC will air at 8:00 pm, 7:00 pm central on NBC.