Propeller carries on its multi-project partnership with Family Movie Night by handling faith-audience outreach for its latest Saturday night offering Who Is Simon Miller? The creative marketing approach includes grassroots marketing to faith-friendly moms and families, faith-based blogs and overseeing PR to Protestant and Catholic audiences.
Who Is Simon Miller? premieres August 6, 8/7c on NBC, marking the seventh Family Movie Night event since Wal-Mart and Proctor & Gamble introduced the brand to TV audiences last year. A heart-pounding, family thriller, Who is Simon Miller? tests the limits to which families will fight for each other. When Simon Miller disappears on an apparent business trip, his wife and two teenage children question everything they know about their family patriarch upon finding Simon’s stash of bogus passports. In a frantic phone call, Simon urges the family not to tell anyone of his disappearance – not even the authorities – right before the line goes dead. A family’s trust and loyalty are tested in what becomes an international mission to get him back to safety. The movie stars Robyn Lively, Loren Dean and Christine Baranski.
When research revealed parents across America are seeking more family-oriented entertainment options, P&G and Walmart made a commitment to be part of the solution and began developing a series of made-for-TV movies that both parents and kids could watch together. Previous “Family Movie Night” events have celebrated success with top-rated tune-in from viewers and associated brands saw increased sales during the promotional time surrounding the films.
Family Movie Night recently celebrated its one year anniversary. Click here for a video montage of past FMN events and what talent featured in the movies have to say about being involved.
Find more information on Who Is Simon Miller? here.
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