The Family Research Council has partnered with Students for Life and Propeller client Tupos Ministries, an Orlando, Fla.-based Christian ministry organization, to educate audiences on the staggering effects of abortion and inspire Americans of all ages to engage in the discussion of how our society can affirm and protect life. The “Hear the Silent Cry” movement is reaching audiences through a radio and internet campaign that provides information on life issues, corrects common myths about abortion, and encourages audiences to celebrate the inherent dignity of every human life, from conception to death. < --Click to Read More-->
Although cinematic history already boasts a strong lineage of underdogs who defy colossal odds to save Christmas, there’s certainly always room for another. This year’s unlikely big-screen holiday hero is Arthur, the product of a comically dysfunctional family who assumes an urgent mission after becoming privy to Santa’s ultra-high-tech present-delivery operation beneath the North Pole.
Propeller is partnering with Sony Pictures to raise awareness for animated feature film Arthur Christmas, releasing nation wide November 23rd. ”This is a terrifically entertaining film that families are going to love,” says Propeller CEO Dan Merrell. “It’s a heartfelt message on the value of every single child in the world and how family — Santa’s family, in this case — can pull together and accomplish the impossible.”
Working alongside Sony, Propeller has taken on a variety of roles to market the film to faith-based audiences, including executing a PR strategy with entertainment firm Rogers & Cowan, promote through Christian radio and pitch for review on faith-centric movie web sites. Additionally, Propeller will enlist mommy bloggers to spread the word and alert the movie-going databases of Christian family organizations aligned with the campaign.
The faith-based marketing launch for Arthur Christmas, comes at the heels of a similar, successful campaign with Sony Pictures for 2010’s Cloudy With A Chance of Meatballs. Featured on Arthur Christmas are the voice talents of James McAvoy, Hugh Laurie, Billy Nighy and Imelda Staunton.
Six weeks following the opening of Sherwood Films’ COURAGEOUS, the film continues to experience tremendous success at the box office.
COURAGEOUS premiered September 30th on 1,200 screens, garnering $9 million in revenue and one million viewers. It finished opening weekend as the #4 movie in the country; though, considering it opened against films showing on nearly three times as many screens, COURAGEOUS’ per-screen average of $7,752 almost doubled its closest competitors. Sherwood’s previous effort FIREPROOF earned nearly $7 million on opening weekend.
Even before the film’s completion, Propeller began engaging national ministry partners throughout the United States – setting up partnerships for grassroots promotion, holding private screenings and working with ministry and police leaders to develop teaching curricula relevant to the film’s central theme of men upholding their responsibilities as leaders to their families.
In addition, the film, based on the lives, trials and conquests of four small-town police officers and their role as fathers, has received critical praise from major entertainment press outlets including TIME and Box Office Mojo. Variety magazine responded to COURAGEOUS by saying, “Time and again, the pic effectively emphasizes how the deputies are reminded on a daily basis what eventually can happen to at-risk children who don’t have fathers involved in their lives. Little wonder, then, that they’re moved to ask God’s help to hone their own paternal skills.”
After six weeks in theaters, COURAGEOUS has grossed over $31-million in total box-office revenue.
Facebook
Twitter